Apr 25

Apr 25 MONDRIAN

Mondrian at the Museums | Developed by Oxberry Group and designed by internationally renowned architecture firm Perkins + Will, The Mondrian at the Museums is an eight-story midrise that features 20 exclusive condominium residences located in the center of Houston’s Museum’s District.

Project Scope

For this project Random Sky was tasked with developing and producing the following deliverables.

Deliverables Overview

Brand Development
Identity and Icon Design
Brand Standards
Website Design and Development
Marketing Copy
Photography Direction
Direct Mail
Showroom Displays
Site Signage Design
Social Media Management
Email and SMM Ad Creative

Marketing Criteria

The Marketing for the Mondrian at the Museums were developed to be in-line with the following marketing criteria.

Target Audiences Overview

The primary buyer is 50-75 years of age. Local, wanting to downsize. Lock and leave lifestyle. The museum district prime location is very important. Mid- and high-rise views aren't as important.
Non-amenitized, small, secure in a great location is what appeals to potential buyers. Prefers location, convenience, culture and walkability of the neighborhood.
Desire social interaction and attracted to close proximity to retail, restaurants, and entertainment.
Empty Nester | No Children 55% of market
Senior Downsizing Couples 25% of market
Professional Couples | No Children | 10% of market
International Families 10%