SBEF

SBEF

With a long tradition of successful fundraising, Spring Branch Education Foundation is committed to supporting students and educators. By partnering with the local community, SBEF funds programs that enhance the quality of education and prepare students for the future.

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PROJECT SCOPE

For this project Random Sky was tasked with developing and producing the following deliverables.

DELIVERABLES OVERVIEW
  • Brand Direction
  • Identity and Icon Design
  • Brand Standards
  • Marketing Copy
  • Photography Direction
  • Annual Report
  • Site Signage Design
  • Fundraising Event Identities
  • Email and SMM Ad Creative

MArketing Criteria

The SBEF branding directions were developed to be in-line with and support the following marketing criteria:

Objectives OVERVIEW
  • Help visually establish and reinforce the brand voice and personality 
  • Help create a unified visual identity for all marketing collateral and annual Foundation events
  • Help establish and define the initials “SBEF” as a recognizable brand asset
  • Should be ownable, command attention and be distinctive in the Houston market
  • Set the creative direction for the complete visual identity system: Color Palette
    • Color Palette
    • Typography
    • Photography
    • Signage
    • Marketing Collateral

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brand personality

The SBEF branding directions were developed with the following brand personality traits and positioning objectives:

Personality Traits
  • Friendly / Approachable 
  • Trustworthy
  • Giving
  • Honorable
  • Collaborative / Supportive
  • Personally Rewarding
Positioning Objectives
  • Position SBEF to appeal to local parents, teachers and community leaders 
  • Underscore that it’s an Education Foundation
  • Reinforce that SBEF is the only entity which raises funds for Spring Branch ISD teachers and students — in its entirety — and impacts every campus
  • Overarching — SBEF reaches every school within Spring Branch
  • Establish the brand as a distinct entity different from PTAs and other school-specific endeavors

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LightJar

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MONDRIAN

MONDRIAN